Forrester: Businesses having trouble with digital strategy
May 6, 2014 - Although businesses acknowledge the disruptions digital technology will bring them, digital is still not driving business strategy, concludes a report entitled "The State of Digital Business in 2014" that is released by Forrester Research.
Forrester believes every business needs to transform into a digital business, in which digital technologies are exploited to find new sources of value for customers and increase operational agility.
Successful digital business transformation requires a CEO's full support to drive investment priorities. But few CEOs set a clear vision for digital, Forrester said. Outside of the business's digital team, few executives understand their firm's digital strategy. "Given the confusion around strategy, it is perhaps unsurprising that many executives report that their firms are woefully unprepared to deal with the digital onslaught."
Read more at InfoWorld.com: Forrester: Businesses having trouble getting with the digital times
Report Forrester: The State Of Digital Business 2014